This “Turn Casual Supporters into Engaged Activists” series was written to help conservative leaders and groups assess their own web strategies and realize their potential for creating committed activists out of casual supporters. Whether your group is a County GOP , a statewide advocacy non-profit, or a national campaign, the upgrade from a static web presence to a new media approach could mean more donations, a higher level of engagement, and ultimately more goals realized.
Door-Knocking with 3,000 of Your Clo...
This year, folks who are new to the political process have become fans of your Facebook Pages and are ready to help with your campaigns, but may not be sure where to begin. For new activists who are unsure about the campaign culture, jumping in head first can be intimidating and many activities (read: knocking on strangers’ doors) will require extra encouragement.
Facebooking Is A 2-Way Street: Be Pr...
Facebook Pages are interactive. This is an important point and one that is true for every campaign, nonprofit, small business, etc.: when you create a Facebook Page, you are creating a public forum for feedback- both positive and negative. This may seem obvious, but many, many small businesses, campaigns, and organizations alike start their Facebook [...]
Quality over Quantity: Debunking 2 S...
How do we measure social networking success? Is it by the number of fans on your Facebook Page or the quality of your fan base? This blog post debunks two common myths and provides insights for determining the success of your social networking accounts!
Understanding the Share Button: Part...
Next to “suggesting to friends,” the share button is the easiest and most effective way to share information from Pages or other profiles with your Facebook friends. When you share a story on Facebook, that story appears in your friends’ newsfeed and on your Facebook profile.
Suggesting to Friends: Part 2 of Fac...
Suggesting Facebook Pages to your friends is the fastest and easiest way to spread the message about new candidates or nonprofits. The conservative causes you support on Facebook are depending on you to help them get their message out.
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