Door-Knocking with 3,000 of Your Closest (Facebook) Friends: Moving Your Campaign’s Supporters Offline and Into Your Precincts
This year, folks who are new to the political process have become fans of your Facebook Pages and are ready to help with your campaigns, but may not be sure where to begin. For new activists who are unsure about the campaign culture, jumping in head first can be intimidating and many activities (read: knocking on strangers’ doors) will require extra encouragement.
See Follower, Think Voter: 10 Twitter Tips for Campaigns in 2010
I’ve compiled ten tips and observations to help conservative campaigns engage conservative voters in 2010. These important (and perhaps obvious) Twitter tips are based on what I’ve seen campaigns do and not do with their Twitter strategies in the past year. Take a look, remember that followers are potential voters, and get tweeting!
Facebook: Part 2 of “Turn Casual Supporters Into Engaged Activists”
There is no formula for building a successful and effective Facebook Page. Mostly it takes time, persistence, and your own blend of whatever it is that makes your organization tick. Just keep in mind that if I become a fan of your Page it’s because at some level I’m interested in your topic. Now, your task is to create a Facebook plan that will translate my surface interest into action.
Websites: Part 1 of “Turn Casual Supporters Into Engaged Activists”
We have been conditioned by Google to be able to find information readily and spoiled by Twitter’s never-ending stream of information. Because of this, when I come to your website, I expect to be able to find the exact information I am looking for fairly easily. This is especially true if the information pertains to a recent event, ongoing policy debate, or a campaign schedule. You can rest assured that, in general, supporters won’t spend a lot of time on your website looking for the information you think is important. This isn’t because they don’t support what you are doing or even because they don’t want to help, but because our internet attention spans are very, very short.
Turn Casual Supporters Into Engaged Activists
This “Turn Casual Supporters into Engaged Activists” series was written to help conservative leaders and groups assess their own web strategies and realize their potential for creating committed activists out of casual supporters. Whether your group is a County GOP , a statewide advocacy non-profit, or a national campaign, the upgrade from a static web presence to a new media approach could mean more donations, a higher level of engagement, and ultimately more goals realized.
New Media Consulting and Training Sessions
Majority Connections is committed to helping conservative groups of all sizes and scopes create their own unique social networking and new media strategies in a cost-effective manner. Majority Connections will work with your group to assess your best options for a successful online community, establish your social media presence, maintain your accounts, and provide monthly reviews of your campaigns.
5 Quick Twitter Tips
Your organization has finally decided to embrace new media and you’ve set up a Twitter account, but you find when you sign on that you have no followers and no clue where to begin. To help you get started, I’ve created this short list of ‘5 Quick Twitter Tips’ based off the steps I perform each time I set up a new Twitter account for a client.
Facebook: Groups, Pages, and Profiles
One of the questions I hear most often about Facebook involves the differences and advantages between profiles, pages, and groups. Facebook is growing and evolving quickly and it can be confusing at times. So, to help your group avoid confusion, here is my short and simple breakdown of who belongs where in the Facebook universe complete with a little example using my favorite North Carolina Senator.
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