Websites: Part 1 of “Turn Casual Supporters Into Engaged Activists”
We have been conditioned by Google to be able to find information readily and spoiled by Twitter’s never-ending stream of information. Because of this, when I come to your website, I expect to be able to find the exact information I am looking for fairly easily. This is especially true if the information pertains to a recent event, ongoing policy debate, or a campaign schedule. You can rest assured that, in general, supporters won’t spend a lot of time on your website looking for the information you think is important. This isn’t because they don’t support what you are doing or even because they don’t want to help, but because our internet attention spans are very, very short.
Turn Casual Supporters Into Engaged Activists
This “Turn Casual Supporters into Engaged Activists” series was written to help conservative leaders and groups assess their own web strategies and realize their potential for creating committed activists out of casual supporters. Whether your group is a County GOP , a statewide advocacy non-profit, or a national campaign, the upgrade from a static web presence to a new media approach could mean more donations, a higher level of engagement, and ultimately more goals realized.
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